A7
A7: The Garage Market Opportunity: Reframing the Garage as a Closet
Instructor:
Tom Keenan, StoreWALL
Discover how to transform the overlooked garage into a high-value, organized extension of the home by reimagining it through a closet-focused lens.
The garage is one of the largest storage spaces within the home, larger than any closet. We traditionally think of the garage as the place to park cars. We call it a garage by definition. But what if we think at a higher level. What if we reframe the garage space as the largest closet in the home? What doors open for your business?
About the Instructor:
Milwaukee Slatwall is redefining the slatwall industry both domestically and abroad. Our team consists of a group of innovative engineers providing a network of 600+ dealers access to our “New Compressed Laminated PVC” slatwall. We have a formal partnership with storeWALL (1,000+ dealers) where we share manufacturing, warehouse and market distribution. The largest segment of our dealer business today focuses on the design and installation in the residential garages space (home improvement / organization). With our high-end aesthetics and superior holding capacity, our business naturally finds its way into commercial, industrial, and retail applications installed by dealer, builders and general contractors. We work parallel with high-end cabinet manufactures and epoxy flooring distributors.