B3

B3: Indian Americans 2.0 – Universal Design & Selling Techniques

Instructor:

Panel Discussion with Q&A ~ Facilitators: KJ Singh, Archit Bhise (both Indian/Asian/Americans), & Jeff Klein

Understand the growing Indian American homeowner market - and how to design and sell closets that truly fit their lifestyles.

Learn the nuances of Indian American decision makers, and we’ll translate cultural values and household patterns into design choices that sell: multi-generational storage planning, dedicated puja/prayer nooks, sarees/lehengas and sherwanis, jewelry drawers, shoe walls, and lighting. And, of course, how to deal with tough negotiators. Learn how to communicate trust, tailor packages for extended families or rental suites, and turn cultural fluency into more business.

About the Instructor:

Presented by ClosetCRM founders Archit and KJ, both MIT grads and data-driven leaders. Archit’s founded Wellframe, which serves millions of patients and was acquired by Blackstone. KJ launched ApplePay in the US and Hong Kong, and then led Amazon’s commerce platform

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