C2

C2 ~ CU School of Marketing Presentation: How to Improve Your Online Visibility to Turn Searches into Sales
Instructor:
Dave Place ~ Owner of Let's Market Your Business
Master Local Reach: Elevate Your Business with SEO, Google Business Profile & Google Ads
Join us for a deep dive into the world of digital marketing, where you'll uncover the secrets of harnessing Local SEO and Google Ads to attract more customers. While SEO focuses on generating organic traffic to your website by increasing your search engine ranking, the job of local SEO lies in optimizing your pages to earn high rankings for local queries in specific areas. Believe me, Google is smart and knows where the search intent is local in order to provide the most accurate results to searchers. Let to franchises pay for their national advertising on Google while you invest your marketing dollars into the people in your community.
This presentation will break down actionable strategies to improve your online visibility, target your ideal local audience, and turn searches into sales. Whether you’re new to digital marketing or looking to refine your current approach, you'll leave with the tools and knowledge needed to leverage the power of Local SEO and Google Ads for maximum business growth.
About the Instructor:
Dave Place is a seasoned website designer and digital marketing specialist with over eight years of experience. He holds a Master's degree in Business Administration and has successfully managed the creation of more than 500 websites for clients across a wide range of industries.
Dave is passionate about combining his technical expertise with creative strategies to help businesses grow their online presence. Outside of work, Dave enjoys spending time with his wife and baby daughter, playing music, reading, and going on jogs.